I was able to find an article on the internet that lists down the principles good coaches have in order to achieve successful coaching sessions. I chose the best ones among the list and here they are—a sort of mantra that can be recited by coaches before each session.
Talking is not more important than listening. Past is past; it is not necessarily indicative of the future. Understand what motivates the client. Everyone can achieve more. A coach must provide full support without criticism, and without bias. A coach does not provide answers and the needs of some people can’t be met by coaching. Above all, everything said during coaching is confidential; nothing gets out.

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